User interview is widely used in human-centred design process. Design thinking encourages us to first and foremost develop user empathy before designing a solution. To empathise, we talk to users. But we have heard Steve Jobs said, “It’s not the customers’ job to know what they want
Is User Interview a Waste of Time?
Is User Interview a Waste of Time?
Is User Interview a Waste of Time?
User interview is widely used in human-centred design process. Design thinking encourages us to first and foremost develop user empathy before designing a solution. To empathise, we talk to users. But we have heard Steve Jobs said, “It’s not the customers’ job to know what they want